The
Aperture
Lens
Our latest thinking on brand-building, consumer behavior, marketing strategy, and the forces shaping what comes next.
AI AND COMMERCE MARKETING
The New Value of the Commerce Marketer
AI is not just changing what marketers do. It is changing where marketers create value. Learn how to ensure you and your team make better marketing decisions in an AI-enabled environment.
OPTIMIZING SELL-IN-STORiES
The Hidden Reason Strong Sell-In Stories Don’t Convert as You Hope
Most sell-in presentations do not fail in an obvious way. They lose momentum at the point where a decision should be made. Learn the unlock to getting to YES more consistently—and it is not a better template or more data.
