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Access the Brightest Minds
in Omni-Commerce

Aperture brings together some of the brightest omni-commerce practitioners in the world. Each advisor comes from global-pedigree brands, retailers, and agencies, with experience leading change across organizations. They have been in your seat. They understand what it takes to be successful.

Each Aperture Advisor brings relevant expertise in omni-commerce strategy, shopper marketing, e-commerce, digital marketing, retail media, merchandising, sales, and data science across a wide range of categories and countries.

We see it as the perfect blend
of aptitude and attitude. 

They Want Others to Succeed

Aperture Advisors were selected not only because they are proven and knowledgeable, but because they want to help others succeed.

With Aperture, a team of experienced thought leaders is ready to help you with everything from strategic planning and insight development to joint business planning and training workshops.

MEET APERTURE

Get to know Us

Rich Butwinick, Founder, Aperture

Rich Butwinick is a pioneer in shopper marketing and omni-commerce. He founded and led the shopper marketing agency MarketingLab for over 20 years. The client roster included Procter & Gamble, Coca-Cola, Western Union, Delta Faucets, Phillips Distilling, and Georgia Pacific.
Rich has applied his knowledge and application of shopper behavioral science to create SellCheck. SellCheck allows brands to pre-test their shopper communication before it goes to market. SellCheck has proven to help increase conversion rates by 10 – 30% without needing more advertising. Over 1,600 brands have used SellCheck across 76 countries.
He is also recognized as a Distinguished Faculty Member of the Path to Purchase Institute, where he shares his expertise and contributes to advancing shopper/commerce marketing. He regularly shares insights and best practices at industry events such as Path to Purchase Institute conferences, POPAI UK, Quirks, and more.

Andrew Scott, Founder, Aperture

Andrew Scott brings over 30 years of strategic hands-on commercial experience in omni-channel Category, Consumer, Customer & Shopper marketing. Having worked in some of the most iconic blue-chip organizations in the world, including The Coca-Cola Company, Diageo, Shell, and Mondelez International, he has had the privilege of partnering with many of the brightest minds on the planet.
This wealth of experience has given Andrew a unique and practical perspective on what truly drives sustainable and profitable growth. His expertise is uncovering the problem to solve by connecting the dots and understanding the trade-offs and tension points. A passion for CRM digital marketing and e-commerce, coupled with a deep understanding of the evolving consumer and shopper mindset, he is able to leverage future forward thinking from shaping high-level JBP & JE strategies to executing innovative retail marketing strategies at ground level.
He consistently demonstrates an exceptional ability to move seamlessly between strategy and execution, always with an eye on long-term growth and impact.

OVER TWO DECADES OF IMPACT

Our Team's Experience Includes:
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What kind of expertise do Aperture's consultants bring?

Every Aperture advisor has hands-on commercial experience in CPG. The team spans shopper marketing, omni-commerce strategy, category management, retail sell-in, creative development, and AI-enabled capability building. This is practitioner expertise, not academic theory.

Aperture matches the right advisor to the right challenge. Engagements range from strategy workshops and capability assessments to hands-on creative development, sell-in optimization, and AI integration. The model is flexible by design so clients get deep expertise without long-term overhead.