The meeting felt good.
The result didn’t.
Most retail sell-ins don’t fail in obvious ways. The deck was approved by everyone involved, the SKU recommendations were sound, and the meeting felt promising. And still, the outcome stalls: partial approvals, deferred decisions, “follow-ups.”
That gap is decision friction: the hidden disconnect between how brands present growth and how merchants evaluate it. GrowthStory identifies that friction before it costs you distribution.
The meeting felt good.
The result didn’t.
Most retail sell-ins don’t fail in obvious ways. The deck was approved by everyone involved, the SKU recommendations were sound, and the meeting felt promising. And still, the outcome stalls: partial approvals, deferred decisions, “follow-ups.”
That gap is decision friction: the hidden disconnect between how brands present growth and how merchants evaluate it. GrowthStory identifies that friction before it costs you distribution.
Get An objective, diagnostic layer
for your most important
meetings.
GrowthStory is NOT a scorecard or software. It doesn’t grade slides.
It’s a proprietary, structured and rich diagnostic that identifies where a story may create hesitation, uncertainty or risk for the buyer.
Your presentation is assessed against five decision-driving criteria:
Retailer Truths & Pain Points: Is your content retailer-focused or brand-biased?
Grand Benefit: Are you selling category growth or just product features?
How We Get There: Does your strategy leverage brand power for category results?
Reason to Believe: Are claims validated enough to de-risk saying yes?
The Ask: Is your ask confident, clear, and closeable?
Each Report Includes:
- Report with a score across the 5 key Retail decision drivers
- Specific and actionable recommendations for each of the 5 elements (what’s working and what needs to be optimized)
- Behavioral diagnostic review
- Expert 1:1 debrief
- Delivered in 1 business day
Each GrowthStory™ Shows:
- Where alignment is strong
- Where friction may slow the decision
- What to clarify, strengthen or remove
Focusing your team on the story built to land, not just present.
GrowthStory is NOT a scorecard or software. It doesn’t grade slides.
It’s a proprietary, structured and rich diagnostic that identifies where a story may create hesitation, uncertainty or risk for the buyer.
Your presentation is assessed against five decision-driving criteria:
Retailer Truths & Pain Points: Is your content retailer-focused or brand-biased?
Grand Benefit: Are you selling category growth or just product features?
How We Get There: Does your strategy leverage brand power for category results?
Reason to Believe: Are claims validated enough to de-risk saying yes?
The Ask: Is your ask confident, clear, and closeable?
Each Report Includes:
- Report with a score across the 5 key Retail decision drivers
- Specific and actionable recommendations for each of the 5 elements (what’s working and what needs to be optimized)
- Behavioral diagnostic review
- Expert 1:1 debrief
- Delivered in 1 business day
Each GrowthStory™ Shows:
- Where alignment is strong
- Where friction may slow the decision
- What to clarify, strengthen or remove
Focusing your team on the story built to land, not just present.
Using
GrowthStory™
Is Easy
Upload your presentation to our secure server
Our proprietary process assesses your story against the 5 retailer steps
Download your full report with debrief
Your next Customer meeting is already on the calendar
Before you walk in, make sure your presentation is ready to land
The whitepaper exposes the three friction points that kill decisions and the Five Steps to fix them.
Listen as we break down the behavioral science behind buyer hesitation and what separates a meeting from a commitment